Change is something we all struggle with, personally and professionally.
Many resist it, which makes it more painful. Some of us are set in our ways, and some are paralyzed by fear of the unknown and what if’s.
My family is facing some big changes right now, changes that I can’t say I’m excited about.
Our daughter moves away to college in just a few short days. It seems like just yesterday she was starting kindergarten. At the same time, our son is starting his sophomore year at a...
Whether it’s in our personal or professional lives, many of us keep looking for the perfect tool. We try different planners, different apps and different software, thinking there is something out there that will help us get organized.
In the agency world, the same thing occurs. Everyone is looking for the perfect project management tool that will solve all their problems.
We get calls all the time from prospects who are switching from one tool to another because the old one isn’t “able...
There is a never-ending list of things successful agencies must always be working on. Completing high-quality, on-time work for your clients. Pitching new clients. Minimizing costs to increase your bottom line. And that’s just naming a few.
So, is it really worth your time to focus on employee buy-in? Isn’t it enough to just have a work environment that your employees enjoy?
No, it’s not.
When you have the buy-in of your employees, they feel essential to achieving the company’s vision...
Even if you’ve never read Malcolm Gladwell’s book, Outliers, you have probably heard his finding that it takes 10,000 hours of practice to become a world-class expert or master of any craft.
Ten thousand hours seems like a lot, but that’s to be a master. If you only want to be mediocre, it doesn’t take anywhere near 10,000 hours.
But you don’t want a mediocre agency, mediocre employees or mediocre results.
Avoiding mediocrity requires a commitment to training and development.
If you have ever worked with me, you’ve probably heard my philosophy:
People. Then process. Then product. This should never be in any other order.
Why should your people be first?
If you don’t put your people first, everything else will fail. People drive process. And, if you think about it, your people are your product. It’s their ideas, their words and their art that you are selling to clients.
If you get the people part right, making them your most valuable asset, the output you...
If there is one person who knows a thing or two about managing a successful business, it’s Jim Collins.
His book, Good to Great, is a must-read for everyone in a leadership position. Even if you haven’t read the book, you have probably heard of this often-quoted passage:
“You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.
Most people assume...
I could be wrong, but I’m betting you didn’t get in the agency business because you love metrics. Am I right?
Taking a look at your business by the numbers may not get your blood pumping, but it is essential for the health of the agency.
At a minimum, you should track two areas in your business: New Business Strategy and Client Profitability & Project Profitability.
New Business Strategy
This area includes tracking new business, the number of prospects/leads, and tracking how...
It’s a new year, which means we are all feeling the push to set goals that propel us to accomplish great things this year.
As agencies, you help your clients set goals, but you may not set goals for your own business. It’s easy to stay busy meeting project deadlines, managing team members and attracting new clients. Often, setting goals falls by the wayside.
But goals have an important purpose for agencies. Goals:
Provide employees with a common target to guide their daily activities