If there is one person who knows a thing or two about managing a successful business, it’s Jim Collins.
His book, Good to Great, is a must-read for everyone in a leadership position. Even if you haven’t read the book, you have probably heard of this often-quoted passage:
“You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.
Most people assume...
I could be wrong, but I’m betting you didn’t get in the agency business because you love metrics. Am I right?
Taking a look at your business by the numbers may not get your blood pumping, but it is essential for the health of the agency.
At a minimum, you should track two areas in your business: New Business Strategy and Client Profitability & Project Profitability.
New Business Strategy
This area includes tracking new business, the number of prospects/leads, and tracking how...
It’s a new year, which means we are all feeling the push to set goals that propel us to accomplish great things this year.
As agencies, you help your clients set goals, but you may not set goals for your own business. It’s easy to stay busy meeting project deadlines, managing team members and attracting new clients. Often, setting goals falls by the wayside.
But goals have an important purpose for agencies. Goals:
Provide employees with a common target to guide their daily activities