Even if you’ve never read Malcolm Gladwell’s book, Outliers, you have probably heard his finding that it takes 10,000 hours of practice to become a world-class expert or master of any craft.
Ten thousand hours seems like a lot, but that’s to be a master. If you only want to be mediocre, it doesn’t take anywhere near 10,000 hours.
But you don’t want a mediocre agency, mediocre employees or mediocre results.
Avoiding mediocrity requires a commitment to training and development.
If you have ever worked with me, you’ve probably heard my philosophy:
People. Then process. Then product. This should never be in any other order.
Why should your people be first?
If you don’t put your people first, everything else will fail. People drive process. And, if you think about it, your people are your product. It’s their ideas, their words and their art that you are selling to clients.
If you get the people part right, making them your most valuable asset, the output you...
If there is one person who knows a thing or two about managing a successful business, it’s Jim Collins.
His book, Good to Great, is a must-read for everyone in a leadership position. Even if you haven’t read the book, you have probably heard of this often-quoted passage:
“You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who’s going with you.
Most people assume...
I could be wrong, but I’m betting you didn’t get in the agency business because you love metrics. Am I right?
Taking a look at your business by the numbers may not get your blood pumping, but it is essential for the health of the agency.
At a minimum, you should track two areas in your business: New Business Strategy and Client Profitability & Project Profitability.
New Business Strategy
This area includes tracking new business, the number of prospects/leads, and tracking how...