Assess the performance of your agency’s existing project management software.
By leveraging one software, you increase your knowledge base and create a central repository hub that all levels of the organization can access.
Assess the performance of your agency overall.
Because I have experience working in an agency, I know the key questions to ask, what data to explore and am able to find the gaps that prevent you from being more successful. This actionable information provides you better insight into your people, processes and technology and shows exactly what needs your attention. These solutions are scalable and grow with your company.
Evaluate the entire business, from the org chart, to the staffing model, to the workflow, to billing, to close.
An advertising agency in need of assistance in this area may have tension among team members, siloed processes and decision-making, little accountability and inconsistencies from one team member to another. I believe wholeheartedly that people author process, process drives the software and the software supports the people and the process. We identify gaps in your business, and then work with your team to define the processes, the people and the software. Standardizing the processes and technology creates uniformity in how work is performed.
Customize your project management software to your business needs and create a process that helps keep everyone accountable.
A problem in this area may appear as teams working long hours with low billable hours, teams that are consistently unable to bill all billable hours, inconsistent time entry or challenges in planning versus actual resource needs. Six months after I work with you on roll out or redeployment, you will be able to quickly see whether you have staffing needs, professional development needs or waste that needs to be eliminated. This will empower you to make decisions with confidence related to staffing, client engagement, priorities and profitability.
Re-evaluate the structure, or lack thereof, of the agency, including how the group is organized into teams, each team member’s responsibilities and who manages them.
A marketing agency in need of assistance in this area may have ambiguity in titles and responsibilities across different departments or a lack of structure, communication, accountability and collaboration that has created tension among team members, departments, managers, etc. Having a clearly defined structure creates clear lines of management, authority, empowerment and accountability. It also provides career path goals for team members desiring to advance.
Design a way to better monitor and measure the financial health of your agency.
An effective accounting system provides answers to questions like who are your most profitable clients, what are your most profitable lines of business, who are your most valuable team members, are you ready to expand into multiple markets/regions, etc. I help leadership easily understand the financial impact of how time is being invested across the organization and help managers understand where their teams are spending their billable and non-billable time. You can use these numbers to your advantage, to maximize your profits and grow your agency. And in addition to just the numbers, I help you read the key metrics within your data.
At KF Strategies we specialize in helping creative agencies maximize profits through process refinement. Whether it’s software, training, or personnel development, KF can help you get the best out of your resources.
429 E. Commerce Street, Suite 243
Hernando, MS 38632